INDEPENDENT CONFERENCE SET TO TUNE INTO SA MUSIC BUSINESS
Cape Town, 2 December 2008: Music Exchange is a two-day conference where seasoned professionals will impart their knowledge on the industry, giving know-how and empowering delegates on how to make a living out of their passion for music. Music Exchange will be held at Protea Hotel Victoria Junction, Cape Town on 19 and 20 March 2009.
Business savvy is more crucial today than ever before and the conference offers a survival kit for this highly competitive industry.
Over a dozen keynote speakers and panelists have proffered their services to the conference, including Stuart Rubin former Senior Vice President International - Commercial Marketing for Sony/BMG Music Entertainment, and Peter Theunissen, CEO, Cape Music Industry Commission. Topics to be discussed include contracts, distribution methods, publishing and promotion, whilst topics on rights and royalties will be delved into - all of which are essential elements in fast tracking to success. A highlight for delegates is the opportunity to book a slot with the speakers and panelists who have committed themselves to share personal and invaluable advice at breakaway sessions. More keynote speakers will be announced in weeks to come.
Headed up by music industry professionals, Martin Myers a long-standing industry publicist, and Peter Lacey, MD of Musketeer Records (Seether’s record label in South Africa), with the guidance of strategic communications consultants Total Media, the conference aims to give musicians an insight into the workings of the music business in South Africa as well as an opportunity to ask hard-hitting questions of knowledgeable industry professionals.
“We want to open the doors for delegates to meet experienced professionals, deliver a lot of answers and shed light on the challenges faced by musicians involved in, or thinking of entering the music industry today” commented Myers. “We are confident that delegates will walk away with powerful and practical knowledge that they can use as a platform to great things for their careers as well as the business of music in South Africa.”
Delegates are encouraged to submit a demo with their registration and 4 bands/ performing artists will be handpicked by the experts and invited to perform live at a showcase evening in front of the who’s who in the industry.
Attending this conference is a priceless investment into the career of those involved in many capacities in the music industry, not to mention a fabulous Christmas present!
The conference fee is R1200 for 1 day, or R1800 for both days. More information can be obtained from www.musicexchange.co.za .
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For more information contact:
Tim Hill, Senior Account Manager Tel: 021 448 2020 Cel: 082 888 5945 Email: tim@totalmedia.co.za
Bradly Howland, Account Manager Tel: 021 448 2020 Cel: 072 850 3792 Email: bradly@totalmedia.co.za
About Music Exchange
Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long standing industry publicist, and Peter Lacey, MD of Musketeer Records with the creative input of communications specialists Total Media, the innovators behind successful sister conference Fashion Exchange +27. The 2 day conference is jam-packed with keynote talks and panel discussions and delegates will have access to over 20 big shots in the South African and international music arena. From contract discussions to the age of digital delivery and beyond, the conference aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”! For more information click to www.musicexchange.co.za.
Topics of Discussion
Keynote address: An overview of the South African Music Industry Panel discussion: As the music MD’s see the future of music distribution and markets Keynote address: Key music organizations and where they fit in. Keynote address: My CD sells for R150 in the shops – where does my money go? Keynote address: The contract Keynote address: Publishing Keynote address: Promoting the record Keynote address: Its all about the music Keynote address: The digital and mobile map of South Africa Keynote address: Avenues to market – Digital vs Physical Panel discussion: What do major and independent record companies offer you? Panel discussion: The importance of media in music Panel discussion: The live arena and management – are they the same thing? Panel discussion: Brands that Rock!
Confirmed Speakers and Panelists (More to be announced)
Stuart Rubin – former Senior Vice President International – Commercial Marketing Group for Sony BMG Karl Anderson, Managing Director, Just Music Peter Theunissen, CEO, Cape Music Industry Commission Peter Lacey, Managing Director, Musketeer Records Dave Alexander, Managing Director, Sheer Publishing Arthur Goldstruck, CEO, Worldwide Worx David Vodicka, Vice President, World Independent Network and Australia Recording Industry Association John Langford, COO, BIG Concerts)
Tim Hill
Senior Account Manager
Total Media – the power pr consultancy
Tel: 021 448 2020
Fax: 021 448 2525
Cell: 082 888 5945
www.totalmedia.co.za | www.pressroom.co.za
